Right. You’ve fallen off the wagon. Maybe it was just one drink, one line, or a full-blown bender. Maybe you woke up feeling like a train wreck, or maybe you barely remember what the hell happened. Either way, you’re here, which means part of you still gives a damn. Good. Let’s talk about what happens next.
Here’s the deal: falling off the wagon doesn’t erase your progress. It’s a detour, not a dead end. The only way you truly fail is if you decide to stay down. So, let’s get back in the fight.
1. Stop Beating Yourself Up
Shame is a sneaky bastard. It will convince you that you’re weak, that you’ll never get it right, that you may as well keep drinking or using because you’ve already screwed up. That’s a lie.
Instead of wallowing in guilt, shift your mindset:
You had a slip. So what? That doesn’t mean you’re starting from zero.
You’re still the person who fought to get sober in the first place.
One mistake doesn’t undo all the hard work you’ve done.
What matters is what you do now—not what you did last night.
2. What Triggered This?
Relapse doesn’t just “happen.” There’s always something that sets the stage. Look back and figure out what went wrong.
Stress and emotions – Were you anxious, lonely, pissed off, or feeling invincible?
Bad company – Were you around people who made it easier to say yes than no?
No game plan – Did you go in thinking you could “handle it” without a strategy?
Neglecting self-care – Have you been running on empty, skipping meals, ignoring your routines?
Identifying the trigger isn’t about beating yourself up—it’s about learning how to dodge the next bullet.
3. Cut the Spiral Before It Wrecks You
A relapse doesn’t have to turn into a full-blown disaster. What you do right now determines whether this is a single stumble or a complete wipeout.
Here’s what to do immediately:
Tell someone – Reach out to a friend, sponsor, or anyone who keeps it real with you. Isolation fuels relapse.
Get back into routine – Go to a meeting, hit the gym, do whatever kept you grounded before.
Throw out whatever’s left – Don’t let tonight turn into another tomorrow.
Hydrate, eat, and sleep – Your body is taking a beating. Treat it like something you care about.
4. Change the Story You’re Telling Yourself
The biggest threat isn’t the relapse—it’s the bullshit story your brain will try to sell you afterwards.
“Maybe I can handle just one…” Nope. You’ve already proven that’s not true.
“I’m too far gone now.” That’s crap. You’ve come too far to throw it all away.
“I always screw this up.” Wrong. You’ve had victories before, and you’ll have them again.
Write down how you felt during and after. Be brutally honest. This is your evidence for the next time your brain tries to rewrite history.
5. Build a Stronger Plan for Next Time
A relapse doesn’t mean your strategy sucks—it means something was missing. Fill in the gaps:
Know your triggers and avoid them like the plague.
Have an escape plan when cravings hit—call someone, leave the situation, or go for a run.
Find better coping mechanisms – Meditation, working out, art—whatever keeps your hands and mind busy.
Surround yourself with the right people – Cut ties with anyone who makes sobriety harder.
For more structured guidance, check out Sober Beyond Limits—because winging it clearly isn’t the best strategy.
6. Forget Perfection—Focus on Progress
Sobriety isn’t about never messing up. It’s about bouncing back faster and learning every damn time.
Stack up the wins – Even if today is rough, keep adding small victories.
Track what works – Journaling, therapy, or even voice memos can help you spot patterns.
Celebrate milestones – Whether it’s one day or one month, acknowledge every step forward.
And if you need extra support, join the Sober Beyond Limits Facebook Group—because trying to do this alone is just making it harder than it needs to be.
7. Your Setback Doesn’t Define You
Slipping up doesn’t mean you’re a failure. Falling off the wagon is part of the process for many. It means you’re human. And humans screw up.
What matters is this:
You get back up.
You learn from it.
You keep moving forward.
The past doesn’t define you—the choices you make now do.
Frequently Asked Questions (FAQ) – Real Talk About Recovery if you’ve fallen off the wagon
Q: Does relapsing mean I have to start over?
A: Hell no. You still have all the knowledge and progress you built before. Get back on track and keep going.
Q: How can I prevent future relapses?
A: Identify your triggers, have an emergency plan, and surround yourself with people who actually support your sobriety.
Q: How do I get my confidence back after a relapse?
A: Focus on the next right decision. Confidence comes from action, not overthinking.
Useful Links for Support if you’ve fallen off the wagon.
Here are some solid resources to keep you on track:
The True Cost of Alcohol Addiction: A Father’s Story of Love, Loss, and Redemption 🍂💔🥃
The Price of Addiction: More Than Just Money 💸
The True Cost of Alcohol Addiction isn’t just financial—it’s relationships, time, self-respect, and the very moments that make life worth living. I know this firsthand. Alcohol wrapped its fingers around my life, slowly tightening its grip until I could hardly breathe. The cost wasn’t just in the money I spent on bottles—it was in the missed birthdays, the broken trust, and the distance it created between me and my daughter, Ffion.
For years, I numbed the pain, convinced myself that I was fine, that I could handle it. But the reality? Every drink was another brick in the wall between me and the person I loved the most. It wasn’t just my body paying the price—it was my soul, my mind, and the people who counted on me. I lost parts of myself I can never get back, and the worst part? I didn’t even realize it was happening at the time.
The Hidden Costs of Alcohol Dependence 🧩
The financial burden of alcohol addiction is obvious—weekly bar tabs, and bottles that drained my pockets faster than I could refill them. But that’s the smallest cost in the grand scheme of things. The true cost of alcohol addiction is what it takes from you beyond your wallet.
Time: The nights lost to blackouts, the mornings lost to hangovers, the years spent chasing a temporary high while life passed by.
Relationships: The people who stop calling, the love that fades, the children who learn to associate you with absence rather than presence.
Health: The slow deterioration—high blood pressure, liver damage, the mental fog that clouds every decision. The moments where you wonder if you’ve already gone too far to turn back.
Self-Worth: The slow erosion of who you are, the loss of confidence, the feeling of helplessness that keeps you trapped in the cycle.
Alcohol convinces you that you need it, that it helps you cope, but in reality, it’s the thing creating the very problems you’re trying to escape. I remember thinking a drink would calm my anxiety after a stressful day, only to find myself waking up feeling even worse, the weight of my problems doubled by regret and a pounding headache. The temporary escape became a cage, one I built around myself with every sip.
The Moment of Reckoning: Breaking the Cycle 🚨
For me, the wake-up call wasn’t a single dramatic event. It was a series of little heartbreaks—Ffion’s disappointment when I smelled of booze, the missed calls that turned into months of silence, and the realization that I had become someone I swore I never would. Seven weeks ago, I put the bottle down. It hasn’t been easy, but every morning I wake up with a little more clarity, and a little more hope.
I used to think alcohol was my escape, my way of handling life’s struggles. What I didn’t realize was that it was making everything worse. Every drink was another barrier between me and the life I wanted to live. I started to wonder how much more I could lose before there was nothing left of me.
Sobriety is more than just quitting drinking—it’s relearning how to live. It’s rediscovering the little joys that alcohol stole from me. The sound of laughter that isn’t forced. The weight of genuine connection. The possibility of rebuilding what was broken.
The Ripple Effect of Sobriety 🌊
When I stopped drinking, I thought the hardest part would be resisting the temptation to go back. I was wrong. The hardest part is facing everything that alcohol allowed me to ignore—the broken promises, the missed moments, the pain I buried under every drink. It meant confronting the loneliness I had numbed for years, the friendships that faded because I was too consumed by my struggles and the self-respect I had long abandoned. Each day of sobriety forces me to see it all clearly, and while it hurts, it’s also the only way forward. The apologies that need to be said. The shame that needs to be worked through. The deep loneliness that lingers after years of pushing people away.
But something incredible happens when you stay sober—you start to feel again. And yes, that means feeling the guilt, the sadness, the weight of past mistakes, but it also means feeling hope. Feeling possibility. Feeling alive.
The longer I stay sober, the more I realize that addiction is never really about alcohol. It was about me running from pain, from fear, from responsibility. The real work isn’t in staying away from the drink—it’s in rebuilding myself from the ground up.
Healing and Redemption: One Day at a Time 🌱🛤️🔥
Change is brutal, but regret is worse. Every day without alcohol is a step toward being the father she can be proud of. I don’t know if our relationship will ever be what it was, but I do know this—I won’t stop trying. My love for her stretches beyond galaxies, beyond the boundaries of time and pain. To the edge of the multiverse and back. No matter the silence, no matter the space between us, it is there. It always will be.
If you’re reading this and you’re caught in the grip of addiction, know this: you are not alone. The cost of alcohol addiction is steep, but the price of reclaiming your life is worth every ounce of effort. Healing is not linear, but in connection, in shared experiences, we find solace and strength to keep moving forward. Whether it’s through therapy, support groups, or simply having honest conversations with those who understand, seeking help is the first step toward lasting change. No one overcomes addiction alone—leaning on others can make all the difference in staying on the path to recovery.
To Those Who Understand This Journey | The True Cost of Alcohol Addiction 🤝💭💙
To those who love someone fighting addiction—don’t give up on them, but don’t let them drag you down either. Boundaries are love too. You cannot save someone who isn’t ready to be saved, but you can love them from a distance until they are.
Sobriety is a long road, and sometimes it feels impossible. But I promise you this: it is worth it.
To the edge of the multiverse and back, love endures—just as my journey to sobriety does. Every step forward is proof that healing is possible, that redemption is real, and that love, even when tested, remains unbreakable.
I love you. No, you. No more. And then silence, the hush before sleep, before the weight of dreams presses down.
A pillow, a cushion—soft landing places for the thoughts we share in whispers. A French bed, a B&B, a night in Carcassonne, where castles hold secrets, just like the stories I tell you before sleep.
South of France, farther still, zooming out, my love grows wider. France, Europe, Northern Hemisphere— no matter how far, my voice will find you.
Earth spins us forward, the solar system aligns, and the Milky Way cradles us in a soft, star-lit lullaby. Beyond this galaxy, beyond this universe, even in the Local Group, the Virgo Supercluster, Laniakea, the Local Observable Universe— my love remains.
And if the multiverse exists, then in every version of existence, I am still your father, you are still my daughter, and we are always saying— I love you. No, you. No more. 🚀💖🌌
Why the Fk Is Alcohol-Free Still an Afterthought?**
So, I’m walking through the supermarket today, and I do a little video showcasing the alcohol aisle. Or should I say, the entire back wall of the fking store** dedicated to alcohol? A shrine to getting pissed. And then, off in the corner, like some dirty little secret, there’s this pathetic one tiny shelf of alcohol-free options. The lack of visibility for alcohol-free options is staggering, reinforcing the idea that drinking is the default and sobriety is some kind of inconvenience.
This isn’t just about shelf space—it’s a big neon sign flashing society’s priorities. It’s a reflection of how ingrained alcohol is in our culture and how it’s woven into celebrations, commiserations, and even casual socializing. If booze gets the VIP treatment with entire aisles dedicated to it, while alcohol-free alternatives are crammed into a sad little shelf, what does that say about consumer choice? It says the industry doesn’t want people to make a different decision. It reinforces the idea that drinking is the default and anything else is just an afterthought.
Follow the Money: Why the Government Won’t Back Alcohol-Free
Let’s be real. The UK government doesn’t give a s**t about public health when it comes to alcohol. They rake in over £12 billion a year in booze taxes. Meanwhile, alcohol is a major contributor to type 2 diabetes, increasing the risk of insulin resistance, weight gain, and metabolic dysfunction. Regular drinking messes with blood sugar levels, and excess alcohol consumption can lead to chronic inflammation—one of the key drivers of diabetes. Yet, instead of pushing healthier alternatives, the system keeps alcohol front and center because, let’s face it, there’s too much money to be made off people staying sick. Meanwhile, alcohol-free alternatives? Still taxed at 20% VAT in hospitality. No breaks. No encouragement. Nothing. Because if people switched to alcohol-free, the government would be billions down, and they’d rather keep the revenue rolling in than push for actual change.
But here’s the kicker—alcohol costs this country way more than it brings in. Let’s do some basic maths:
Healthcare Costs: Alcohol-related harm? That’s costing the NHS a whopping £4.91 billion a year.
Hospital admissions: £2.225 billion.
A&E visits: £1.07 billion.
Ambulance call-outs: £857 million.
Outpatient visits: £533 million.
Lost Productivity: Hangovers, f**k-ups at work, sick days? That’s another £5.06 billion flushed down the drain.
Crime & Policing Costs: Alcohol-related crime costs society £14.6 billion a year.
Crime prevention: £830 million.
Property damage and victims suffering: £9.284 billion.
Policing and courts: £4.47 billion.
Grand total? £27.44 billion pissed away every year because of alcohol. And what does the government take back in tax? £12.5 billion. They’re literally losing double what they make, but yeah, let’s keep selling more beer.
Same st in Wales—£800 million** a year goes down the toilet thanks to alcohol-related harm. NHS Wales alone is burning through £159 million just on hospital admissions.
So, tell me again how the tax revenue is “helping society.”
Big Alcohol’s Grip on the System
Let’s be blunt—Big Alcohol’s got its claws deep in the government. They lobby, they influence, they make sure drinking stays normalised as f**k. Because if people start waking up to the reality that you don’t actually need booze to have a good time, their industry crumbles.
And Big Alcohol and retailers are sneaky bastards about it, too. Ever noticed how alcohol-free drinks are deliberately overpriced? How does a non-alcoholic beer still cost the same—or sometimes more—than the full-strength version? It’s not by accident. It’s a strategy. Keep alcohol-free options unattractive. Make sure they never get the same promotions, discounts, and exposure. Because God forbid people realise they can actually enjoy themselves without getting f**ked up.
And it’s not just pricing—it’s availability. How many pubs have you walked into where your options are either a sad little bottle of Heineken 0.0 or a f**king J2O? That’s it. Meanwhile, there are 15 types of IPA and enough spirits to sink a ship. Alcohol-free is treated like a last-minute addition like they begrudgingly stocked it in case some ‘weirdo’ asked.
Culture’s Still Stuck in the Stone Age
And here’s the thing—society is so conditioned that if you don’t drink, you have to explain yourself.
“Oh, you’re not drinking tonight? Why? You okay?”
Mate, I’m better than okay. I just don’t fancy wrecking my body and mind for a f**king laugh.
Imagine if supermarkets actually gave equal space to alcohol-free alternatives. In countries like Germany and Spain, major retailers have entire sections dedicated to non-alcoholic drinks, showcasing a variety of options instead of treating them as an afterthought. Even in parts of the US, dedicated alcohol-free bars and bottle shops are thriving, proving that demand exists when the choices are there. If that can happen elsewhere, why the f**k are we still stuck in this outdated, booze-first mentality?
The Shift Is Happening—But Too Damn Slowly
Look, there’s hope. The sober curious movement is growing. More people are seeing through the bullst**. More people are questioning why drinking is the default.
But the system won’t change unless we fking demand it**.
We need better tax policies that actually support alcohol-free options.
We need retailers to step up and stop treating sobriety like a f**king inconvenience.
We need society to stop acting like you’re weird for not poisoning yourself every weekend.
We also need better marketing for alcohol-free options. Brands should stop positioning them as a second-rate alternative and start showcasing them as a smart, aspirational choice. Picture alcohol-free options being promoted in lifestyle content, featuring high-energy events, fitness enthusiasts, or even successful professionals who value clarity over chaos. Influencer collaborations, social media challenges, and strategic product placements could shift the narrative, making sobriety something people actually want to embrace, rather than an awkward compromise.
The UK’s Top-Selling Alcohol-Free Alternatives
If you’re looking for alcohol-free options that actually taste good and hold their own against traditional booze, here are some of the UK’s top-selling alcohol-free alternatives:
Heineken 0.0 – One of the most widely available and well-balanced alcohol-free lagers.
Lucky Saint – A high-quality, unfiltered lager that doesn’t compromise on flavor.
Guinness 0.0 – The famous stout, but without the alcohol, keeping its signature creamy texture.
CleanCo Spirits – A range of alcohol-free gin, rum, and whiskey alternatives.
Big Drop Brewing Co. – Craft beer minus the booze, offering a variety of styles including pale ales and stouts.
Nosecco – A solid alcohol-free prosecco alternative, great for celebrations.
Adnams Ghost Ship 0.5% – A hoppy and flavorful pale ale with a cult following.
More brands are popping up all the time, proving that demand for alcohol-free drinks is on the rise. So why the f**k aren’t retailers giving them the space they deserve?
What You Can Do Now
This isn’t just about making alcohol-free drinks available—it’s about making them cool. It’s about pushing the idea that choosing sobriety doesn’t make you an outlier—it makes you ahead of the curve.
Until then, it’s on us—the ones who get it—to keep pushing this conversation. Because let’s be real: the system is built to keep you drinking.
And I don’t know about you, but I’m done playing along.
Join the Movement
Want to be part of a community that challenges this bullst narrative? Join us in Sober Beyond Limits—a space where we call out the industry’s fkery and support each other in making better choices.
Drop your thoughts in the comments, share this with someone who needs to hear it, and let’s start shifting the conversation for good.
The Alcohol-Free Pricing Scam: Why Are We Paying More for Less?
For decades, the alcohol industry has thrived on marketing, addiction, and social pressure, shaping consumer behaviour to normalize excessive drinking while justifying high prices for alcohol-free alternatives. But now that more people are choosing sobriety for their health and well-being, a new scam is emerging—the overpriced alcohol-free drinks market. Whether it’s alcohol-free beer, spirits, or wine, brands and retailers are ripping off sober drinkers, charging premium prices for something that costs less to produce than regular alcohol.
I know this first-hand. As a veteran who drank heavily for over 40 years and has now chosen sobriety, I’ve started looking into the real cost of alcohol-free drinks—and the numbers don’t add up. When we remove alcohol from the equation, we should also remove much of the excise tax, production complexity, and long-term storage costs of alcoholic beverages. But instead, we are seeing prices that are equal to or even exceed their alcoholic counterparts.
Let’s break down the myths, marketing tactics, and industry manipulation keeping alcohol-free prices unfairly high. Studies show that the alcohol-free beverage market has been growing exponentially, with some estimates predicting it will reach $30 billion globally by 2025. Despite increased demand and improved production efficiency, prices remain disproportionately high—suggesting a deliberate effort to inflate profit margins.
Alcohol-Free Beer: Why Is It So Expensive?
A 330ml bottle of Beck’s Blue in a pub can cost £3.75, while a pint of premium lager might be £4.90. That means alcohol-free beer can be more expensive per litre than the alcoholic version! The cost disparity doesn’t stop at pubs—supermarket shelves tell a similar story.
Even in supermarkets, well-known alcohol-free brands like Heineken 0.0, Peroni 0.0, and Lucky Saint are priced at £1.50–£2.50 per 330ml bottle, while Aldi and Lidl sell a six-pack of their own-brand alcohol-free beer for just £2.99.
So what’s the excuse? The alcohol-free beer industry wants you to believe the process is more expensive. But is it really?
🔬 The Hidden Costs of Alcohol-Free Beer Production
Many breweries claim that alcohol-free beer is expensive because: ✔ “It requires premium ingredients.” ✔ “The brewing process is longer.” ✔ “We have to remove the alcohol, which adds costs.”
But here’s what they don’t tell you:
1️⃣ Controlled Fermentation Lowers Costs Most budget brands (like Aldi and Lidl) use controlled fermentation, where they brew beer with yeast that produces very little alcohol. This means they never have to remove alcohol at all, cutting down costs and brewing time. It’s faster and cheaper than making alcoholic beer.
2️⃣ Alcohol Removal Costs Are Overstated Some brands, like Lucky Saint, brew regular-strength beer and then remove the alcohol through vacuum distillation or filtration. While this used to be costly, large-scale breweries have now automated the process—yet they still charge “premium” prices to keep profits high.
3️⃣ No Alcohol Tax = Lower Costs Alcoholic beer is subject to excise duty (alcohol tax). Alcohol-free beer is not. That alone should make it cheaper—but instead, brands inflate their prices, knowing non-drinkers have fewer choices.
🔎 So why does a 330ml bottle of Peroni 0.0 cost £2.50, while a 330ml Peroni with alcohol costs the same or less? Because they want you to pay extra for choosing health.
Alcohol-Free Spirits: Are We Paying for Fancy Bottled Water?
Alcohol-free spirits like Seedlip, Gordon’s 0.0, and Tanqueray 0.0 are being sold at the same price (or more) than regular spirits, despite containing no alcohol.
💰 Alcohol-Free Spirits vs. Regular Spirits: The Price Comparison
Alcohol-Free Spirits (700ml)
Seedlip: £22-£28 🤯
Tanqueray 0.0: £16-£18
Gordon’s 0.0: £13-£15
Lyre’s Non-Alcoholic Whiskey: £25+
Regular Spirits (700ml)
Tanqueray Gin: ~£16
Gordon’s Gin: ~£14
Jack Daniel’s Whiskey: ~£22
Smirnoff Vodka: ~£15
🚨 Some alcohol-free spirits cost the SAME or MORE than their alcoholic counterparts, despite having NO alcohol tax. This is largely due to luxury branding, clever marketing, and consumer misconceptions about the production process. Many people assume that because these drinks mimic the taste of alcohol, they must undergo a complex process similar to distillation—when in reality, most are just flavoured water with extracts. Brands capitalize on this assumption to justify premium pricing, despite having significantly lower production costs than actual spirits.
🔬 How Are Alcohol-Free Spirits Made?
✔ They Don’t Require Fermentation or Aging ✔ They’re Essentially Flavored Water ✔ Massive Profit Margins for Big Brands ✔ Luxury Branding Creates Artificial Demand
Alcohol-Free Wine & NoSecco: The Fancy Grape Juice Scam?
Many alcohol-free wines and NoSecco (non-alcoholic Prosecco) are just glorified grape juice with an inflated price tag.
💰 Alcohol-Free Wine vs. Regular Wine Pricing
Alcohol-Free Wine (750ml)
Torres Natureo: £6-£9
Eisberg: £3.50-£5
McGuigan Zero: £4-£6
Oddbird: £9-£12
French Bloom: £30+ 🤯
Regular Wine (750ml)
Cheap supermarket wine: £5-£7
Decent mid-range wine: £8-£12
Premium wines: £15+
🚨 Some NoSecco options cost the same or MORE than actual Prosecco!
🔬 The Truth About Alcohol-Free Wine Costs
✔ No Alcohol Tax, Yet It Costs the Same ✔ Lower Production Costs Than Regular Wine ✔ NoSecco Is Just Fancy Grape Juice ✔ Marketing Gimmicks Drive Up Prices
Many alcohol-free wine brands use luxury packaging, premium pricing, and limited availability to create an illusion of exclusivity. For example, some brands market their products as being made with “hand-picked grapes” or “artisanal small-batch fermentation,” even though they follow the same mass-production methods as cheaper alternatives. Others use words like “refined,” “elegant,” or “crafted” to position themselves as high-end, justifying a price tag that rivals—or even exceeds—regular wine.
How to Fight Back Against the Alcohol-Free Pricing Scam
✅ Call Out Overpriced Pubs & Supermarkets
Don’t just accept these inflated prices—take action! Share your experiences on social media, tag the brands and pubs overcharging for alcohol-free drinks, and demand fair pricing. Start or support petitions to encourage supermarkets and restaurants to price alcohol-free options more reasonably. Use the power of online reviews to highlight unfair pricing and spread awareness within the sober community. ✅ Support Fair-Priced Brands & Venues ✅ Demand Tax Breaks for Alcohol-Free Drinks ✅ Educate Others on the Brewing Process ✅ Ask Why We’re Paying More for Less
📢 Have you noticed the alcohol-free pricing scam? Drop a comment below or share your own examples!
📖 More on this coming soon in a blog post—stay tuned! 🚀
