The book explains it.
The session applies it
to your machine.
Under Load gives you the complete framework. But a framework applied to a specific person, their specific installation, their specific error codes, in a direct conversation, does something the book cannot do on its own.
One-to-one sessions, ongoing community support, monthly group sessions, and Reiki for people whose nervous system needs more than understanding to settle. All of it built on the same framework. All of it available from wherever you are.
What a session does that the book does not
The book gives you the diagnostic framework. It names the error codes, explains the Installation, maps the PR Firm, and describes the Gate in precise mechanical terms. Most people who read it recognise themselves clearly in it.
What the book cannot do is sit with a specific person and work through the specific combination of factors running in their specific machine. The childhood wiring that produced their particular adaptive strategies. The specific triggers that close their Gate before they know it has happened. The PR Firm argument that their particular Barrister runs most fluently and that they have the most difficulty seeing through.
The framework is the map. The session is you and me, on your terrain, working out exactly where you are on it.
If you have read Under Load and recognise the pattern, a session moves from understanding to application. If you have not read it, a session is still the right starting point, we cover the diagnostic ground in the conversation itself.

One-to-one sessions
Forty minutes on Zoom. Direct application of the EOM to your specific situation. Not a general conversation about the framework. A diagnostic read of what is actually running in your machine and what the servicing requires.
Single Session
One forty-minute Zoom call. Useful if you have a specific situation to work through, a Gate that keeps closing in the same conditions, an error code you cannot read clearly, or a PR Firm argument you want a second opinion on.
£75
40 minutes · Zoom · Worldwide
Book a SessionThree-Session Package
Three forty-minute Zoom calls. Better suited to someone who wants to work through the framework systematically, map the specific installation, identify the primary and secondary error codes, and build the Gate practice with direct guidance across multiple sessions.
£195
3 × 40 minutes · Zoom · Worldwide
Book Three SessionsNot sure where to start?
Take the Trigger Quiz first. It identifies your default coping pattern and primary error code configuration, and gives you a clearer picture of what you are actually dealing with before you decide whether a session is the right next step.
Free · Takes 5 minutes
Take the Trigger QuizThe Skool community
The community is for people who want ongoing access to the framework, regular contact with others running the same diagnostic work, and the monthly 90-minute group session with me directly.
It is not a support group in the conventional sense. It is a working community of people who have the framework and are applying it to their lives, with access to additional content, Q&A, and the monthly session as the anchor point.
Members Classroom
Full access to the members classroom, all course content, and the monthly 90-minute live group session with Ian. The live sessions focus on specific aspects of the framework applied to what members are currently dealing with.
$49/month
Annual available
with two months free
Free Community
The Facebook group has been running for years and has over 7,000 members. It is where people get practical content, real conversation, and the daily feed of the framework in applied form. No cost. No catch.
Reiki
Reiki is part of the work because understanding the framework and regulating the nervous system are two different things. The person whose system is running in chronic sympathetic activation, stuck in fight or flight before anything difficult has even happened, needs a physiological intervention alongside the diagnostic work.
This is not mysticism. It is a ten-year practice in nervous system downregulation. It is offered because it works in combination with the EOM for people whose system needs more than insight to settle.
Distance Reiki
Available to anyone worldwide. Same outcome as in-person, delivered remotely. Useful for people who want the nervous system reset alongside their coaching work but are not local to South Wales.
Book Distance ReikiIn-Person Reiki
Available for people local to South Wales. In-person sessions for those who want the direct, hands-on version of the work. Contact through the booking page to arrange.
Book In-Person ReikiReiki Alongside Coaching
For people already doing 1:1 coaching work with Ian, Reiki can be incorporated when the system is overloaded and not settling through the cognitive work alone. Mentioned at the time of booking.
Book a Session
Why this is different
The EOM was not built in a consulting room. It was built from forty-five years of running the same error codes it describes, and fifteen years of watching intelligent people apply insight to their situation without changing their behaviour, and eventually understanding why.
The coaching works because the framework is accurate. The framework is accurate because it was tested on the person delivering it before it was offered to anyone else. That is the only starting point that makes this kind of work honest.
- British Army veteran, 12 years service
- Professional chef, 40 years cooking experience
- NLP Master Practitioner
- Clinical hypnosis and mindfulness-based CBT
- Reiki Master, 10 years practice
- Multiple clinical nutrition qualifications
- Author of Under Load and Nobody Taught You This
- Creator of the Emotional Observation Method
Not sure which is right for you?
Take the Trigger Quiz first. Five minutes. It identifies your default coping pattern and gives you a clearer picture of where to start, whether that is a session, the community, the book, or the full system.