I Spent 46 Years
Drinking.
I Am Not Your
Typical Coach.
No corporate training programme. No weekend certification. No clipboard and a sympathetic nod. Just 58 years of living it, breaking it, rebuilding it, and coming out the other side with tools that actually work.
I’m a British Army veteran with three prolapsed discs and chronic pain I’ve managed for decades. A classically trained chef who understands food and metabolism from the inside out. An NLP Master Practitioner and Reiki Master. A cold water swimmer. A published author. And the bloke who drank from the age of 11 to 57 and got sober without rehab, without labels, and without anyone’s permission.
I don’t coach from theory. I coach from lived experience, and I say what I see. Directly. Without dressing it up. Because you can get validation and gentle encouragement anywhere. What most people actually need is someone to say the thing nobody else will say and hand them a practical way forward.
No jargon. No frameworks you need a manual to understand. No homework that doesn’t connect to your real life. Just an honest conversation that moves something.
- People done calling their life normal
- The drinking, the flat mood, the broken sleep
- The weight that won’t shift despite doing everything right
- The sense you stopped actually living and started just managing
- People who want straight talking, not performance and platitudes
- Anyone ready to stop lying to themselves and start doing the work
What People Say
All reviews from Google. Real people. No editing.
A practical and realistic guidance which cuts directly through the bullshit, including your own bullshit.
The mechanics of addiction, not guilt or shame, making you feel you can do it too.
Understanding Bob, the PR Firm and how to rewire my brain has kept me alcohol free. Highly recommend.
I decided to follow his advice on cutting out seed oils and joint pains have vanished.
Ian is a real person with real talk. His in-your-face style feels like a best friend and never leaves you wanting.
Ian has a remarkable way of delivering no-nonsense recovery insights that encompass the whole person.
His raw, honest no BS approach is working for me. He strips away the fantasy and delivers reality.
No shame, no blame, no labels. Just solid instructions on how to.
Ian manages to get to the root of issues with alcohol-free living which I’ve not found anywhere else.
Ian helped me get back to cooking from basics, and made me reconsider how sugar was ruling me.
Ian’s truth mixed with comedy has been delightfully useful during a time that is not so delightful.
Does what he says on the tin.
Ready to stop calling it normal? Choose the session that fits where you are right now.
See Sessions BelowBook a Session
Choose the option that fits where you are right now. No pressure, no obligation, just the right next step.
Distance Reiki Session
A calm, non-invasive session to help your system downshift. Ideal for stress, burnout, emotional overload, and recovery support.
- Distance session (remote)
- Receive in your own space
- No belief required
- Not medical treatment or crisis support
In-person Reiki is only available if you are local to South Wales.
3-Session Reset Package
A structured deep-dive to fully stabilise your system, clear the fog, and build a sustainable maintenance plan.
- 3 x Focused sessions
- £195 (Save £30)
- Continuous email support
- Long-term integration strategy
Perfect for those committed to making lasting changes.
1:1 Reset Session (40 minutes)
A focused, practical session to stabilise the system and map the next steps. For people ready to do the work.
- 40 minutes
- £75
- Clear plan and next steps
- Prep info sent after booking
Focused, one-to-one support to help you move forward.