Ian Callaghan

THE SHOP

Sober Beyond Limits Shop

Stop collecting advice. Install a better operating system.

This is not merch. This is practical tools for quitting alcohol, sobriety recovery, mindset rewiring, and nervous system regulation without numbing.

The method is EOM, Emotional Observation Method. It helps you spot the moment your system tries to hijack you, then gives you something better to run.

Start with Emotional Mastery Get the free guide Choose a path
New here? Start with Emotional Mastery. Everything else is a bolt-on.
Emotional Mastery: The Emotional Operating System cover
CORE SYSTEM

Emotional Mastery: The Emotional Operating System

This is the foundation. If your default setting is stress, overthinking, numbing, or self-sabotage, this fixes the wiring. No motivation. No willpower wars. A mechanical framework you can use in real life.

  • Quit drinking without fighting yourself every weekend.
  • Stop reacting, start observing, then choose your next move.
  • Build emotional regulation skills that actually hold under pressure.

£14.97

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If you keep grabbing free resources and staying stuck, this is the step you are avoiding.

Choose what you are fixing

Sobriety & Recovery

Tools to quit drinking, reduce cravings, break relapse loops, and rebuild your baseline without numbing.

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Mindset & Visualisation

Identity rewiring, thought pattern change, emotional stability, self-direction, and future self work.

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Breathwork & Cold Therapy

Nervous system regulation tools without alcohol, dopamine chasing, or avoidance.

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Quick start

If you are quitting alcohol

Start with the free guide today, then move to Emotional Mastery when you want the full method.

Get the free guide Get Emotional Mastery

If you are already sober but still stuck

Alcohol is gone, but the system is still running the same scripts. Go straight to mindset rewiring.

Go to mindset

FAQ

Is this only for alcohol?

No. Alcohol is one costume. EOM works on the system behind the loop, sugar, porn, doom scrolling, anger, procrastination, anxiety, the lot.

What order should I buy things?

Emotional Mastery first. Everything else is a bolt-on depending on what you are fixing.

Is this therapy?

No. It is a practical method for emotional observation, self-regulation, and behaviour change. If you do therapy as well, fine. This still helps daily.

Ready to stop running the same loop?

Start with the core system, learn EOM, then build from there.

Start with Emotional Mastery